Ways to Maximize Your Email Marketing Strategy. Email marketing should be an important part of any home business, as it’s the best way to stay in touch with your customers and keep your name fresh in their minds.
However, many business owners simply don’t know how to do it effectively or how to maximize their strategy, which can hurt the growth potential of their business significantly. Here are seven ways you can use email marketing to your advantage to create new customers and retain the ones you already have.
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To ensure that your email marketing strategies are as effective as possible, you need to make sure you’re following the most up-to-date best practices in the industry. Here are seven ways to maximize your email marketing strategy, so that you see the highest response rates and increased sales volume with minimal effort on your part.
What is an email marketing strategy?
Email marketing is a personal touch that can be hard to come by these days. An email marketing strategy is a plan of attack for how you're going to manage your emails and what you're going to do with them.
When you're working with a business, things can get pretty complicated. You have a lot of people who are going to be sending out emails and contacting your customers. To make sure that you're doing everything correctly, having an email marketing strategy is crucial for making sure that your business stays safe and sound. Some general guidelines for creating your own include
8 Ways to Maximize Your Email Marketing Strategy
1. Utilize behavioral-based segmentation
If you don't know what kind of email content your customers want, use behavioral-based segmentation. Behavioral-based segmentation is a marketing strategy that sends emails based on the actions of subscribers. For example, if a customer buys something from your store, you can send them a follow-up email thanking them for their purchase and offering coupons for their next visit. If they never open your emails, you can automatically unsubscribe them without hurting your deliverability rate.
Segment emails based on customer action - Action-based segmentation uses customers' purchase histories, page views or other site behavior as criteria for email marketing. Instead of sending an email blast to your entire list about a sale, send an email only to those customers who have made a purchase recently.
2. Run personalized email campaigns
Use your emails to create a personalized experience for your customers. You can do this by including their name in the subject line of an email, or by sending them messages that are related to something they've recently bought. Sending out more frequent emails also gives you a better chance at getting your customer's attention.
Use your email marketing campaigns as a way to build trust with your customers. You can send them information that is relevant to their interests and needs, and help them feel as though you are invested in their success. People tend to pay more attention when they feel like you're talking directly at them—meaning that, if you know how to use it correctly, email marketing can be one of your most powerful tools for driving sales.
3. Make sure your emails are mobile friendly
When it comes to email marketing, a mobile-friendly email is essential. Customers receive an average of five emails per day on their phones, so if your emails don't load on their devices or aren't formatted for handheld screens, they will just delete them without reading. Make sure that you are following the three simple rules below in order to keep your customers engaged with your content:
1. Keep all text under 50 characters per line.
2. Be direct and say what you want the reader to do in the body of the email.
3. Send high-quality content that is exclusive and valuable for your subscribers.
4. Use clear, concise copy throughout the email design.
4. Consider text-only emails
Email marketing is one of the best ways to stay in touch with your customers, and a crucial component in any home business. But no matter how effective your email campaign is, you're only as good as the last email that you send.
With customers spending more time on their phones and tablets than ever before, email marketers have started to gravitate towards text-only emails. According to The Relevancy Group, only 36% of emails are opened on a desktop computer. That's why email marketers are increasingly moving toward text-only emails that can be read more easily on mobile devices. If you aren't using HTML for your emails yet, now is definitely the time to consider it.
5. Make your subject line compelling and to the point
Email marketing is a great way to market your business, but it can be difficult to know where to start. Here are seven tips for getting the most out of your email marketing strategy:
1) Send content that your customers will find useful or entertaining. Sending boring emails will result in low open rates and unsubscribes.
2) Offer exclusive deals and discounts as an incentive for opening your emails.
3) Allow customers the option of receiving only messages from you by opting into a newsletter or list.
6. Test different email design layouts
There are many ways to optimize your email marketing strategy, and it all starts with the layout of your email. The design of your emails can have a major impact on how engaged your customers feel and is one of the most important aspects when optimizing any email marketing campaign. Below are seven different types of layouts you should consider when creating your next newsletter:
The format of your newsletter has a huge impact on how engaged and interactive your audience feels. It’s also one of many different methods you can use to optimize your strategy and make sure that each email is as successful as possible, giving you better results with fewer emails in the future.
7. Optimize CTA's
Do you want your email list to grow, but not sure how? Then it’s important for you to optimize CTA’s (Call To Actions) in your emails.
CTAs have a significant role in email marketing as they encourage your subscribers to click through and view your website. You can increase clicks on your CTA button by optimizing them. Here are a few tips that will help you optimize CTA’s in emails
1) Use a professional email signature. Give customers your contact info so they can reach out to you.
2) Include an easy-to-find unsubscribe link. It's important that you're in control of when people can opt out of your emails, not the other way around.
3) Provide content that is interesting and valuable. Try sending at least one piece of content per week, and make sure it has a call-to-action at the end.
Find out the best time of day to reach your target audience(s)
It's important to know when your potential customers are most active online. Depending on the time of day, you'll want to set your email campaign for the optimal time. For instance, while someone may be more likely to open and respond to emails in the morning (8-11am), they may not be as likely to do so at 5pm (when they're heading home from work).
You'll want to send out a second batch at that point in order to get those responses. In addition to timing, try sending different types of content: Articles and links can have varying impacts depending on what type of subscriber they are. Try alternating between different formats to see what works best!
Thus the admin's article about 8 Ways to Maximize Your Email Marketing Strategy. Hopefully these tips are useful to readers